App Growth Marketing Blog

Is your New Year’s resolution to make your app succeed? The first and most important question you need to ask yourself when you are strategising for long-term app success is: What’s more important to you, lots of downloads or lots of real […]

The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is onto a winner. The second […]

So you’re looking to implement new mobile app tools into your app. This might be an analytics tool, an mCRM tool, an A/B testing tool, or all of the above. But with a seemingly never-ending list of possible candidates, how […]

The mobile environment is constantly evolving at a fast pace. While the mobile world (namely the app world) moves forward, the mobile web seems to unfortunately be experiencing more and more problems. We can attribute these growing problems to two […]

In our last post on dark traffic, we explored the reasons for it and why it might be on the rise. If you haven’t had a look already, check it out here. In part 2, we’ll look at a few […]

Yodel Mobile was recently recognised highly among other App and Mobile Marketing Agencies by independent research firm Clutch. Clutch is based in Washington, DC and has the most extensive research coverage of digital and mobile marketing agencies and the greater […]

What is Dark Traffic? “Dark traffic” is a phrase that refers to any visit to a company’s site or app that cannot be accurately attributed back to the original source. This can cause problems for a company. It is vital […]

Music festival season is here again! It’s the only season where you need to pack wellies with sun cream, a rain coat and glitter. Whether you’re going to Glastonbury, Latitude, Burning Man or even your family friend’s mini festival in […]

It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally […]