App Growth Marketing Blog

As app usage continues to increase at a rapid rate and smartphone ownership becomes more widespread, we have seen many charities utilise apps to offer accessible, engaging and educational experiences for users. However, executing an effective app marketing strategy can […]

There have been lots of new developments from Google and Apple that have gotten app owners wondering if they are taking advantage of emerging capabilities for their apps and its content. In recent years we’ve seen the introduction of Progressive […]

Mobile ad fraud is when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. The objective of fraudsters is to steal from advertising budgets. How big of a problem is mobile ad […]

As many mobile and marketers app marketers may be aware, App Store Optimisation (ASO) is a great way to increase the organic discoverability of your app. There are two key areas to consider when executing effective App Store Optimisation for […]

This week was all about WWDC. With a lack of new hardware releases from Apple this year, we were prepared for the event to be centred around the new OS release. From Siri Suggestions to Animojis, we got what we […]

We’re back with another season of Yodel Mobile’s Mastering Mobile Marketing video series. Last time we covered some of the basics of the GDPR – in this video, we give you the essential checklist to ensure you are GDPR ready. GDPR […]

We’re back with another season of Yodel Mobile’s Mastering Mobile Marketing video series. As we inch closer to May 25th, we thought we’d share some important GDPR basics that all marketers should be aware of. In this video, Meg will […]

As we mull over Facebook CEO Mark Zuckerberg’s recent congressional hearing following the Cambridge Analytica scandal, discussion around data-privacy has been rife. In conjunction with the current mobile ad fraud pandemic, it is interesting to see that Apple’s new SKAdNetwork […]

App seasonality trends can affect the performance of your apps, but they also offer an array of opportunities to push for further engagement and drive installs. Depending on the nature of your app, seasonality could affect when you decide to […]