Author: Arazoo Kadir

As many mobile and marketers app marketers may be aware, App Store Optimisation (ASO) is a great way to increase the organic discoverability of your app. There are two key areas to consider when executing effective App Store Optimisation for […]

This week was all about WWDC. With a lack of new hardware releases from Apple this year, we were prepared for the event to be centred around the new OS release. From Siri Suggestions to Animojis, we got what we […]

We’re back with another season of Yodel Mobile’s Mastering Mobile Marketing video series. Last time we covered some of the basics of the GDPR – in this video, we give you the essential checklist to ensure you are GDPR ready. GDPR […]

We’re back with another season of Yodel Mobile’s Mastering Mobile Marketing video series. As we inch closer to May 25th, we thought we’d share some important GDPR basics that all marketers should be aware of. In this video, Meg will […]

As we mull over Facebook CEO Mark Zuckerberg’s recent congressional hearing following the Cambridge Analytica scandal, discussion around data-privacy has been rife. In conjunction with the current mobile ad fraud pandemic, it is interesting to see that Apple’s new SKAdNetwork […]

App seasonality trends can affect the performance of your apps, but they also offer an array of opportunities to push for further engagement and drive installs. Depending on the nature of your app, seasonality could affect when you decide to […]

Research shows that early and consistent app engagement, during the first month after download, can yield 90% retention. Encouraging more time spent in-app, interaction with content and engagement with an app’s functionality will aid retention rates. There are many strategies […]

We are currently accepting submissions for a charity app to receive our Fit to Market app marketing programme for free. More and more charities are taking advantage of the benefits of mobile in aiding the development and outreach of their […]

We can’t believe we have crossed the half way mark of this year’s Mobile World Congress already. With the former half of the event dominated by some long-awaited phone releases by the big players, we thought it was worth giving […]