behaviour Archives - Yodel Mobile App Growth Marketing Agency Wed, 06 Jul 2022 14:26:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.3 https://yodelmobile.com/wp-content/uploads/2020/03/cropped-pCzXpKqj_400x400-32x32.jpg behaviour Archives - Yodel Mobile 32 32 As Seasons Change, your App Marketing Needs to be on Trend https://yodelmobile.com/app-seasonality/ https://yodelmobile.com/app-seasonality/#respond Fri, 06 Apr 2018 14:01:30 +0000 http://yodelmobile.com/?p=3050 App seasonality trends can affect the performance of your apps, but they also offer an array of opportunities to push for further engagement and drive installs. Depending on the nature of your app, seasonality could affect when you decide to […]

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All users on-board! How successful onboarding improves app retention rates https://yodelmobile.com/onboarding-users-improve-app-retention-rates/ https://yodelmobile.com/onboarding-users-improve-app-retention-rates/#respond Tue, 17 Oct 2017 09:13:34 +0000 http://yodelmobile.com/?p=2733 It’s not news, the app ecosystem is incredibly competitive. The cold hard facts show 25% of your users only use your app once, and a whopping 80% of users will churn within 90 days. Making a good first impression is […]

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How to attain a single-view understanding of your app users https://yodelmobile.com/single-view-understanding-of-your-app-users/ https://yodelmobile.com/single-view-understanding-of-your-app-users/#respond Thu, 13 Apr 2017 16:13:30 +0000 http://yodelmobile.com/?p=2402 Mobile in context Since mobile search exceeded that of desktop, its reverberating effect has been noticeable across verticals. A recent milestone for retail is a good example, as visits to retail websites via mobile devices have overtaken desktop traffic for […]

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Dark Traffic and Its Rise, Part 2: How to Avoid Dark Traffic https://yodelmobile.com/dark-traffic-rise-part-2-avoid/ https://yodelmobile.com/dark-traffic-rise-part-2-avoid/#respond Wed, 13 Jul 2016 15:36:22 +0000 http://yodelmobile.com/?p=1963 In our last post on dark traffic, we explored the reasons for it and why it might be on the rise. If you haven’t had a look already, check it out here. In part 2, we’ll look at a few […]

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Dark Traffic and Its Rise, Part 1: What is Dark Traffic? https://yodelmobile.com/dark-traffic-rise-part-1-dark-traffic/ https://yodelmobile.com/dark-traffic-rise-part-1-dark-traffic/#respond Mon, 04 Jul 2016 16:09:13 +0000 http://yodelmobile.com/?p=1922 What is Dark Traffic? “Dark traffic” is a phrase that refers to any visit to a company’s site or app that cannot be accurately attributed back to the original source. This can cause problems for a company. It is vital […]

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The Future is Now, So What About Tomorrow? https://yodelmobile.com/the-future-is-now-so-what-about-tomorrow/ https://yodelmobile.com/the-future-is-now-so-what-about-tomorrow/#respond Thu, 11 Feb 2016 10:55:37 +0000 http://yodelmobile.com/yodelblog/?p=1072 We are living in the future that science fiction writers dreamed of. We can communicate with whoever we want whenever we want; stream almost any media on demand; buy anything – legal and illegal – online. We can even go on holiday […]

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Is technology reshaping our future and our brains? https://yodelmobile.com/is-technology-reshaping-our-future-and-our-brains/ https://yodelmobile.com/is-technology-reshaping-our-future-and-our-brains/#respond Thu, 14 Jan 2016 10:21:25 +0000 http://yodelmobile.com/yodelblog/?p=1061 Never before have we kept any piece of technology so close to us as our smartphones. They accompany us more than any friend, pet or romantic partner. They entertain us, teach us, and connect us. Since the World Health Organisation […]

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