Mick Rigby, Author at Yodel Mobile App Growth Marketing Agency Tue, 05 Jul 2022 15:45:18 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.3 https://yodelmobile.com/wp-content/uploads/2020/03/cropped-pCzXpKqj_400x400-32x32.jpg Mick Rigby, Author at Yodel Mobile 32 32 Why marrying organic with paid user acquisition is a match made in heaven https://yodelmobile.com/user-acquisition-organic-vs-paid/ https://yodelmobile.com/user-acquisition-organic-vs-paid/#respond Fri, 12 Jan 2018 17:33:43 +0000 http://yodelmobile.com/?p=2943 The App Marketing team at Yodel Mobile won a couple of awards recently; one for “Most Effective App Marketing ” at the EMMAs and the other “Best App Marketing Campaign” at the App Promotion Summit. The first was for Teletext […]

The post Why marrying organic with paid user acquisition is a match made in heaven appeared first on Yodel Mobile.

]]> https://yodelmobile.com/user-acquisition-organic-vs-paid/feed/ 0 Looking back on Yodel Mobile’s 2017 and into the crystal ball for 2018 https://yodelmobile.com/annual-agency-round-up-and-the-future-of-mobile/ https://yodelmobile.com/annual-agency-round-up-and-the-future-of-mobile/#respond Wed, 20 Dec 2017 15:21:36 +0000 http://yodelmobile.com/?p=2918 As the end of the year rapidly approaches, I can’t help but reminisce about what a year 2017 has been for Yodel Mobile. To start off, the app space has considerably evolved this year and so has Yodel Mobile’s Fit […]

The post Looking back on Yodel Mobile’s 2017 and into the crystal ball for 2018 appeared first on Yodel Mobile.

]]> https://yodelmobile.com/annual-agency-round-up-and-the-future-of-mobile/feed/ 0 Mobile App Success: Why are So Many Apps Failing? https://yodelmobile.com/app-success-many-apps-failing/ https://yodelmobile.com/app-success-many-apps-failing/#respond Wed, 04 Jan 2017 11:41:09 +0000 http://yodelmobile.com/?p=2212 Is your New Year’s resolution to make your app succeed? The first and most important question you need to ask yourself when you are strategising for long-term app success is: What’s more important to you, lots of downloads or lots of real […]

The post Mobile App Success: Why are So Many Apps Failing? appeared first on Yodel Mobile.

]]> https://yodelmobile.com/app-success-many-apps-failing/feed/ 0 Mobile App Success: The Harsh Truth https://yodelmobile.com/mobile-app-success-harsh-truth/ https://yodelmobile.com/mobile-app-success-harsh-truth/#respond Tue, 11 Oct 2016 10:54:54 +0000 http://yodelmobile.com/?p=2084 The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is onto a winner. The second […]

The post Mobile App Success: The Harsh Truth appeared first on Yodel Mobile.

]]> https://yodelmobile.com/mobile-app-success-harsh-truth/feed/ 0 Music Festival Apps: Our Top 5 Recommendations https://yodelmobile.com/music-festival-apps-our-top-5-recommendations/ https://yodelmobile.com/music-festival-apps-our-top-5-recommendations/#respond Wed, 22 Jun 2016 09:30:42 +0000 http://yodelmobile.com/yodelblog/?p=1103 Music festival season is here again! It’s the only season where you need to pack wellies with sun cream, a rain coat and glitter. Whether you’re going to Glastonbury, Latitude, Burning Man or even your family friend’s mini festival in […]

The post Music Festival Apps: Our Top 5 Recommendations appeared first on Yodel Mobile.

]]> https://yodelmobile.com/music-festival-apps-our-top-5-recommendations/feed/ 0 Are You Fit to Market? https://yodelmobile.com/are-you-fit-to-market/ https://yodelmobile.com/are-you-fit-to-market/#respond Mon, 29 Feb 2016 11:58:47 +0000 http://yodelmobile.com/yodelblog/?p=1083 It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally […]

The post Are You Fit to Market? appeared first on Yodel Mobile.

]]> https://yodelmobile.com/are-you-fit-to-market/feed/ 0 The app is the Swiss army knife for consumers https://yodelmobile.com/the-app-is-the-swiss-army-knife-of-services-for-consumers/ https://yodelmobile.com/the-app-is-the-swiss-army-knife-of-services-for-consumers/#respond Tue, 22 Dec 2015 12:05:19 +0000 http://yodelmobile.com/yodelblog/?p=1050 The app will become the number one engagement channel for many of the most forward-thinking businesses in 2016. For now the app charge has been led by mobile-centric businesses such as Uber and JustEat, as well as platform-essential sectors such […]

The post The app is the Swiss army knife for consumers appeared first on Yodel Mobile.

]]> https://yodelmobile.com/the-app-is-the-swiss-army-knife-of-services-for-consumers/feed/ 0 How do marketers contend with the impact of mobile? https://yodelmobile.com/the-impact-that-mobile-is-having/ https://yodelmobile.com/the-impact-that-mobile-is-having/#respond Tue, 10 Nov 2015 10:01:54 +0000 http://yodelmobile.com/yodelblog/?p=1040 The mobile phone is changing the way we think. This is not conjecture, this is fact. The truth of the impact of mobile is backed up by some of the most eminent neurologists and professors the world over. Michael Merzenich, Professor emeritus […]

The post How do marketers contend with the impact of mobile? appeared first on Yodel Mobile.

]]> https://yodelmobile.com/the-impact-that-mobile-is-having/feed/ 0