Megan Dean App Growth Marketing Agency Thu, 14 Jul 2022 14:55:09 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.3 https://yodelmobile.com/wp-content/uploads/2020/03/cropped-pCzXpKqj_400x400-32x32.jpg Megan Dean 32 32 Ideal Mobile Tech Stack for App Launches https://yodelmobile.com/ideal-mobile-tech-stack-for-app-launches/ Mon, 30 May 2022 16:52:22 +0000 https://yodelmobile.com/?p=5572 There are many things to consider before launching an app. Defining your goals, analysing the competition, ensuring your UX design and branding are on point, and the list goes on. With over 80% of apps failing within the first year, […]

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]]> Apple acquires Shazam and obtains essential data to develop its products https://yodelmobile.com/apple-acquires-shazam/ https://yodelmobile.com/apple-acquires-shazam/#respond Thu, 14 Dec 2017 10:28:04 +0000 http://yodelmobile.com/?p=2903 You may have heard… Apple’s purchase of Shazam has had everyone talking this week – for a good reason. It’s likely a move which will help the company collect more data on people’s music interests, which will be undoubtedly useful […]

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]]> https://yodelmobile.com/apple-acquires-shazam/feed/ 0 Choosing Mobile App Tools: A How-To Guide https://yodelmobile.com/choosing-mobile-app-tools-guide/ https://yodelmobile.com/choosing-mobile-app-tools-guide/#respond Fri, 26 Aug 2016 14:08:11 +0000 http://yodelmobile.com/?p=2051 So you’re looking to implement new mobile app tools into your app. This might be an analytics tool, an mCRM tool, an A/B testing tool, or all of the above. But with a seemingly never-ending list of possible candidates, how […]

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]]> https://yodelmobile.com/choosing-mobile-app-tools-guide/feed/ 0 Mobile Web and Its Future https://yodelmobile.com/mobile-web-future/ https://yodelmobile.com/mobile-web-future/#respond Fri, 12 Aug 2016 13:17:38 +0000 http://yodelmobile.com/?p=2037 The mobile environment is constantly evolving at a fast pace. While the mobile world (namely the app world) moves forward, the mobile web seems to unfortunately be experiencing more and more problems. We can attribute these growing problems to two […]

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]]> https://yodelmobile.com/mobile-web-future/feed/ 0 Dark Traffic and Its Rise, Part 2: How to Avoid Dark Traffic https://yodelmobile.com/dark-traffic-rise-part-2-avoid/ https://yodelmobile.com/dark-traffic-rise-part-2-avoid/#respond Wed, 13 Jul 2016 15:36:22 +0000 http://yodelmobile.com/?p=1963 In our last post on dark traffic, we explored the reasons for it and why it might be on the rise. If you haven’t had a look already, check it out here. In part 2, we’ll look at a few […]

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]]> https://yodelmobile.com/dark-traffic-rise-part-2-avoid/feed/ 0 Dark Traffic and Its Rise, Part 1: What is Dark Traffic? https://yodelmobile.com/dark-traffic-rise-part-1-dark-traffic/ https://yodelmobile.com/dark-traffic-rise-part-1-dark-traffic/#respond Mon, 04 Jul 2016 16:09:13 +0000 http://yodelmobile.com/?p=1922 What is Dark Traffic? “Dark traffic” is a phrase that refers to any visit to a company’s site or app that cannot be accurately attributed back to the original source. This can cause problems for a company. It is vital […]

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]]> https://yodelmobile.com/dark-traffic-rise-part-1-dark-traffic/feed/ 0 A Merging Of Worlds: Discovering App & Web Content https://yodelmobile.com/a-merging-of-worlds-discovering-app-and-web-content/ https://yodelmobile.com/a-merging-of-worlds-discovering-app-and-web-content/#respond Wed, 25 Nov 2015 15:55:04 +0000 http://yodelmobile.com/yodelblog/?p=1047 App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While […]

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]]> https://yodelmobile.com/a-merging-of-worlds-discovering-app-and-web-content/feed/ 0 Deep Linking is Getting Even Smarter https://yodelmobile.com/deep-linking-is-getting-even-smarter/ https://yodelmobile.com/deep-linking-is-getting-even-smarter/#respond Thu, 22 Oct 2015 11:26:14 +0000 http://yodelmobile.com/yodelblog/?p=1015 As the number of apps in the App Store continues to grow at an astonishing rate, apps have to fight even harder and optimise to fit within the market in every possible way. Fortunately, we have a new recommendation for […]

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