Category: Mobile Strategy

Is your New Year’s resolution to make your app succeed? The first and most important question you need to ask yourself when you are strategising for long-term app success is: What’s more important to you, lots of downloads or lots of real […]

The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is onto a winner. The second […]

So you’re looking to implement new mobile app tools into your app. This might be an analytics tool, an mCRM tool, an A/B testing tool, or all of the above. But with a seemingly never-ending list of possible candidates, how […]

It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally […]

App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While […]