Category: App Store Optimisation

In the latest Mastering Mobile Marketing video of the series, Lizzy, our Marketing Analyst at Yodel Mobile, covers the essential App Store Optimisation (ASO) strategies for success and gives an indication of how we do it at Yodel Mobile. Lizzy […]

Hopefully you’ve noticed by now, but Google sneakily overhauled its entire Play Store without so much as an official announcement a couple of weeks ago. The old Play Store layout is out the window, and everyone’s carefully planned creative strategy […]

This week we’re excited to share an article from Taptica’s Marcom Manager in the US, Carly Morris. Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of […]

Welcome to our first ‘In Review’ series, where we choose apps from the app stores to put under the microscope, to see how they can be optimised for organic acquisition, drive engagement and increase retention. Each month we will review […]

As many mobile and marketers app marketers may be aware, App Store Optimisation (ASO) is a great way to increase the organic discoverability of your app. There are two key areas to consider when executing effective App Store Optimisation for […]

Not long ago, we published an ASO infographic, where we covered the essential App Store Optimisation elements of the iOS App Store. You need to weight equal importance on your ASO efforts for the Google Play Store if you also […]

To make your life easier, we’ve put together an ASO infographic covering the essential  elements of your listing for the iOS App Store. Equipped with an impact score, our ASO infographic stresses the important on-page and off-page ASO elements to […]

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem in our Mastering Mobile Marketing video series. Our team at Yodel Mobile possess extensive knowledge of the app marketing […]

We’re all about discoverability here at Yodel Mobile. In fact, it is an essential pillar of our Fit to Market programme for app marketing success. So, finally, Apple have implemented some really useful  changes to iTunes Connect, making it easier […]