Category: App Launch Series

Mobile spend has hit new heights at $143 billion, which is a 20% increase YoY (App Annie, 2021). This doesn’t come as much surprise when paired with the knowledge that hours spent on mobile have now outgrown hours spent watching […]

In the newest episode of our Mastering Mobile Marketing series, Mick, our CEO at Yodel Mobile, covers top marketing insights for both launching AND scaling an app, common app marketing mistakes, making the best use of your marketing budget, and […]

In the app universe, you are orbited by a colossal 5 million digital competitors, both on Google Play and the Apple App Store. For your app to stand a chance and get discovered amongst a huge crowd, it’s important that […]

For your app to make an impact on a crowded marketplace, you need to launch strong. But you only get one chance at a launch, so our App Launch Marketing Series blogs are here to help you do it right. […]

For your app to make an impact on a crowded marketplace, you need to launch strong. But you only get one chance at an app launch – so our App Launch Marketing Series blogs are here to help you do […]

For your app to make an impact on a crowded marketplace, you need to launch strong. But you only get one chance at a launch – so our App Launch Marketing Series blogs are here to help you do it […]

Why mobile and app strategy is essential Whether you’re a funded start-up looking to launch an innovative product and disrupt the status quo, or an established business trying to enter a new market, understanding ‘why’ you do something is essential. […]

It’s no secret – launching an app and attaining visibility is a huge challenge and only a small percentage of app owners really succeed in creating a dent in the app ecosystem. What’s the reason? The market is incredibly competitive, […]