Engagement Archives - Yodel Mobile App Growth Marketing Agency Mon, 27 Feb 2023 09:20:23 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.3 https://yodelmobile.com/wp-content/uploads/2020/03/cropped-pCzXpKqj_400x400-32x32.jpg Engagement Archives - Yodel Mobile 32 32 10 Customer Engagement Platforms for Mobile Apps https://yodelmobile.com/10-customer-engagement-platforms-for-mobile-apps/ Thu, 23 Feb 2023 13:05:31 +0000 https://yodelmobile.com/?p=6006 Sending the right message to the right person at the right time and on the right channel is the holy grail of marketing. Today, 72% of consumers will only engage with personalised messages, so customer communications that land your message […]

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]]> Effective Ways to Increase Mobile User Engagement https://yodelmobile.com/effective-ways-to-increase-mobile-user-engagement/ Thu, 25 Aug 2022 11:00:26 +0000 https://yodelmobile.com/?p=5744 App user engagement is a hot topic at the moment and very rightly so! According to statistics, proactive consumer engagement can lift a 30-day retention rate from 20% to 67% – an increase of more than three times the industry […]

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]]> How to Ignite Your E-Commerce App Growth: A Data-Based Strategy https://yodelmobile.com/e-commerce-app-growth-strategy/ Thu, 23 Jun 2022 14:20:58 +0000 https://yodelmobile.com/?p=5594 2021 taught us that customer engagement should not be taken for granted. In just one year, e-commerce apps gained unprecedented popularity as a result of the pandemic and then shifted dramatically to competing with in-person shopping again — and, oftentimes, […]

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]]> Report: Combating Mobile App Churn in 2022 https://yodelmobile.com/combating-mobile-app-churn-in-2022/ Mon, 25 Apr 2022 16:00:28 +0000 https://yodelmobile.com/?p=5516 User churn is a real challenge for any mobile app business striving to drive customer loyalty and sales. The numbers may vary by industry and country, but research shows that over 70% of users are expected to churn within 90 […]

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]]> Improving Customer Engagement: Empathy and Authenticity in App(lication) https://yodelmobile.com/customer-engagement-empathy-and-authenticity/ Wed, 17 Feb 2021 17:09:11 +0000 https://yodelmobile.com/?p=4879 We’ve heard it before: Today’s customers want more from brands. They are tired of purely-transactional messaging. They want to feel connected, individual, and special and app businesses need to listen if they want to boost customer engagement. But that’s only […]

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]]> As Seasons Change, your App Marketing Needs to be on Trend https://yodelmobile.com/app-seasonality/ https://yodelmobile.com/app-seasonality/#respond Fri, 06 Apr 2018 14:01:30 +0000 http://yodelmobile.com/?p=3050 App seasonality trends can affect the performance of your apps, but they also offer an array of opportunities to push for further engagement and drive installs. Depending on the nature of your app, seasonality could affect when you decide to […]

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]]> https://yodelmobile.com/app-seasonality/feed/ 0 When is the right time to encourage app user engagement? https://yodelmobile.com/right-time-to-encourage-app-user-engagement/ https://yodelmobile.com/right-time-to-encourage-app-user-engagement/#respond Mon, 26 Mar 2018 15:36:59 +0000 http://yodelmobile.com/?p=3041 Research shows that early and consistent app engagement, during the first month after download, can yield 90% retention. Encouraging more time spent in-app, interaction with content and engagement with an app’s functionality will aid retention rates. There are many strategies […]

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