Author: Megan Dean

There are many things to consider before launching an app. Defining your goals, analysing the competition, ensuring your UX design and branding are on point, and the list goes on. With over 80% of apps failing within the first year, […]

You may have heard… Apple’s purchase of Shazam has had everyone talking this week – for a good reason. It’s likely a move which will help the company collect more data on people’s music interests, which will be undoubtedly useful […]

So you’re looking to implement new mobile app tools into your app. This might be an analytics tool, an mCRM tool, an A/B testing tool, or all of the above. But with a seemingly never-ending list of possible candidates, how […]

The mobile environment is constantly evolving at a fast pace. While the mobile world (namely the app world) moves forward, the mobile web seems to unfortunately be experiencing more and more problems. We can attribute these growing problems to two […]

In our last post on dark traffic, we explored the reasons for it and why it might be on the rise. If you haven’t had a look already, check it out here. In part 2, we’ll look at a few […]

What is Dark Traffic? “Dark traffic” is a phrase that refers to any visit to a company’s site or app that cannot be accurately attributed back to the original source. This can cause problems for a company. It is vital […]

App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While […]

As the number of apps in the App Store continues to grow at an astonishing rate, apps have to fight even harder and optimise to fit within the market in every possible way. Fortunately, we have a new recommendation for […]