Author: Pulkit Jain
Pulkit drives growth through content at MoEngage. His experience as a B2B marketer comes fueled with a passion for user-centricity, an affinity for data, and a love for technology, movies, comics, and gaming.
Too often, companies forget to focus on engaging their customers, brushing over the fact that a customer’s behaviour and purchases are linked to the quality of the user experience (and a user’s lifetime value!). What frequently results is stagnation and […]
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