Arazoo Kadir, Author at Yodel Mobile App Growth Marketing Agency Thu, 23 Mar 2023 10:01:02 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.3 https://yodelmobile.com/wp-content/uploads/2020/03/cropped-pCzXpKqj_400x400-32x32.jpg Arazoo Kadir, Author at Yodel Mobile 32 32 Yodel Mobile to Co-Host “Tipsy Trivia” APS Pre-Party https://yodelmobile.com/yodel-mobile-to-co-host-tipsy-trivia-aps-pre-party/ Mon, 20 Mar 2023 17:20:01 +0000 https://yodelmobile.com/?p=6095 We are excited to announce that Yodel Mobile has partnered with CleverTap, Qonversion and AppFollow to host “Tipsy Trivia,” an App Growth Quiz night in Central London. With the App Promotion Summit (APS) kicking off the next day, we know […]

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]]> In-app Events: iOS Features to Increase Brand Awareness in the App Store https://yodelmobile.com/in-app-events-to-increase-brand-awareness/ Thu, 06 Oct 2022 09:44:58 +0000 https://yodelmobile.com/?p=5839 Let’s talk about in-app events. They’re a relatively under-used feature of Apple’s App Store and come with a lot of potential to increase brand awareness for your app. Brand awareness measures how familiar users are with your brand or app, […]

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]]> Marketing Automation for Mobile Apps: You Asked, We Answered https://yodelmobile.com/marketing-automation-for-mobile-apps/ Thu, 29 Sep 2022 14:47:53 +0000 https://yodelmobile.com/?p=5825 When we consult our clients on app growth strategies, we often get quizzed on user engagement and app churn. This isn’t surprising considering user engagement is key to a successful app business and churn is an app owner’s worst nightmare […]

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]]> iOS 14, The IDFA and The Future of Mobile Attribution https://yodelmobile.com/ios-14-the-idfa-and-the-future-of-mobile-attribution/ Tue, 14 Jul 2020 09:12:20 +0000 https://yodelmobile.com/?p=4739 The mobile ecosystem has been in upheaval since the announcement of iOS 14 at WWDC 2020. Along with a range of UI updates, the new requirement for IDFA opt-in by Apple iPhone and iPad device users took centre stage. Many […]

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]]> WWDC 2020: iOS 14 and the Impact on Apps https://yodelmobile.com/wwdc-2020-the-ios-14-update-and-impact-on-apps/ Tue, 23 Jun 2020 16:11:55 +0000 https://yodelmobile.com/?p=4709 Kicking off with a 2-hour keynote speech from CEO Tim Cook and a range of demos, the new iOS 14 release was announced on the first day of WWDC. The keynote speech unveiled a refreshed UI and Apple’s efforts to […]

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]]> Mobile Marketing Deep Dive: Using In-App Messaging to Boost Retention https://yodelmobile.com/using-in-app-messaging-to-boost-retention/ Tue, 26 May 2020 16:47:53 +0000 https://yodelmobile.com/?p=4670 The mobile experience is no longer a novelty. It’s an ingrained part of everyday life. And since the advent of the app store, most of that everyday life is spent within apps. With multiple hours spent on mobile devices per […]

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]]> Paid User Acquisition (UA) for Mobile Apps: Top 5 Strategies https://yodelmobile.com/paid-user-acquisition-ua-for-mobile-apps-top-5-strategies/ Tue, 19 May 2020 12:49:28 +0000 https://yodelmobile.com/?p=4653 Research indicates that 204 billion apps were downloaded worldwide in 2019 alone. With consumer spend peaking at $120 billion in the App Store last year, the growing global app user base and increasing engagement with mobile is evident.  Putting mobile […]

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]]> Part 2: Pivoting During a Pandemic – Emerging Apps and High-Demand Categories https://yodelmobile.com/pandemic-emerging-apps-and-high-demand-categories/ Thu, 23 Apr 2020 13:22:09 +0000 https://yodelmobile.com/?p=4601 Before delving into details of how the app marketplace has shifted over the last few months, we understand that keeping everyone safe and healthy is front of mind as the COVID-19 outbreak continues to develop globally. We commend workers who […]

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]]> Part 1: Pivoting During a Pandemic – COVID-19 Impacted Businesses and Apps https://yodelmobile.com/pandemic-covid-19-impacted-businesses-and-apps/ Tue, 21 Apr 2020 12:29:59 +0000 https://yodelmobile.com/?p=4572 Before delving into details of how the app marketplace has shifted over the last few months, we understand that keeping everyone safe and healthy is front of mind as the COVID-19 outbreak continues to develop globally. We commend workers who […]

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