Author: Agata Brown

There’s no getting away from the fact that marketing your app costs money, and often, it can be difficult to directly attribute the money you spend to the results you see. But not so with paid User Acquisition where your […]

You’ve done the hard work – you’ve had the killer idea, you’ve built the app, you’ve fixed the app (multiple times) and now you’re ready to introduce it to the world. It’s time to work on your full-funnel app marketing strategy […]

Getting on the homepage of Apple’s App Store is like bagging a beachfront property, complete with a bathroom for every bedroom and electric gates. It’s gold star real estate, and it’s the dream of most app teams to see their […]

App user engagement is a hot topic at the moment and very rightly so! According to statistics, proactive consumer engagement can lift a 30-day retention rate from 20% to 67% – an increase of more than three times the industry […]

In-app conversion rate optimisation (CRO) is, quite simply, encouraging more users to fulfil meaningful actions in your app. Whilst priming your monetisation journey can be considered the highest priority, CRO is relevant at any point of asking your user to […]

It’s 2022, and the concept of growth has changed. “Growth at all costs” has been replaced with something more sustainable, focusing not merely on new users, but the lifetime value of users—and ultimately, business profitability. Every year, the mobile app […]

The Yodel Mobile team is honoured to announce our award-win at the Masterclassing Effective Digital Marketing Awards 2022!  Our App Store Optimisation campaign for our client, B&Q, was shortlisted in three app marketing award categories and secured the title of […]

When it comes to mobile app monetisation, there are multiple routes your business can go down. From branding to marketing, you’ll already know that perfecting your mobile app monetisation strategy will do more than sell a product or service — […]

User churn is a real challenge for any mobile app business striving to drive customer loyalty and sales. The numbers may vary by industry and country, but research shows that over 70% of users are expected to churn within 90 […]