Author: Joel Saunders
Joel is the User Acquisition Campaign Manager at Yodel Mobile, a leading app marketing agency. With several years of digital marketing experience, Joel always looks for fresh ideas to deliver the best results for our clients.
For almost every app with a subscription model, ROAS (Return on Ad Spend) is essential to continuously review the success of your paid user acquisition activity. Why? Simply because it helps you understand whether your campaigns are effective in bringing […]
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