Category: Acquisition

Research indicates that 204 billion apps were downloaded worldwide in 2019 alone. With consumer spend peaking at $120 billion in the App Store last year, the growing global app user base and increasing engagement with mobile is evident.  Putting mobile […]

A big challenge for app marketers and app growth teams is overcoming the initial hurdle of their launch: gaining their first pool of app users. We recently teamed up with YouTuber Tom Scott on his series on How To Build […]

In the latest Mastering Mobile Marketing video of the series, we quiz Dave Allen from Conversant on mobile attribution, fraud & safeguarding ad spend, see the Q&A transcript below: Q: Social channels like Facebook tend to dominate from an advertising spends […]

This week we’re excited to share an article from Taptica’s Marcom Manager in the US, Carly Morris. Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of […]

Mobile ad fraud is when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. The objective of fraudsters is to steal from advertising budgets. How big of a problem is mobile ad […]

App seasonality trends can affect the performance of your apps, but they also offer an array of opportunities to push for further engagement and drive installs. Depending on the nature of your app, seasonality could affect when you decide to […]

 In this episode, we are covering the topic of paid user acquisition to give you an idea of what you can gain and how effective it can be in promoting an app. Paid user acquisition is key in the […]

The App Marketing team at Yodel Mobile won a couple of awards recently; one for “Most Effective App Marketing ” at the EMMAs and the other “Best App Marketing Campaign” at the App Promotion Summit. The first was for Teletext […]

So you’re looking to implement new mobile app tools into your app. This might be an analytics tool, an mCRM tool, an A/B testing tool, or all of the above. But with a seemingly never-ending list of possible candidates, how […]