Analytics Archives - Yodel Mobile App Growth Marketing Agency Mon, 15 May 2023 06:59:59 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.3 https://yodelmobile.com/wp-content/uploads/2020/03/cropped-pCzXpKqj_400x400-32x32.jpg Analytics Archives - Yodel Mobile 32 32 Choosing the Best App Attribution Platform for Your Mobile App https://yodelmobile.com/choosing-the-best-app-attribution-platform-for-your-mobile-app/ Thu, 11 May 2023 06:57:18 +0000 https://yodelmobile.com/?p=6241 App attribution platforms are part of this, designed to bring clarity to the true impact of your marketing spend.  And in this uncertain economic climate, proving Return on Investment (ROI) has never been more important. 

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]]> How to Conduct Cohort Analysis for Your Mobile App https://yodelmobile.com/how-to-conduct-cohort-analysis-for-your-mobile-app/ Fri, 03 Mar 2023 11:35:16 +0000 https://yodelmobile.com/?p=6035 Data can be tricky to manage, and it doesn’t always show you the whole picture. Fortunately, there are ways to gain a deeper insight into your mobile app’s user behaviour. And cohort analysis can do exactly that.  Imagine you have […]

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]]> Ideal Mobile Tech Stack for App Launches https://yodelmobile.com/ideal-mobile-tech-stack-for-app-launches/ Mon, 30 May 2022 16:52:22 +0000 https://yodelmobile.com/?p=5572 There are many things to consider before launching an app. Defining your goals, analysing the competition, ensuring your UX design and branding are on point, and the list goes on. With over 80% of apps failing within the first year, […]

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]]> How to Use Customer Engagement and Lifetime Value (LTV) for Mobile App Growth https://yodelmobile.com/customer-engagement-lifetime-value-ltv-mobile-app-growth/ Tue, 13 Jul 2021 14:12:58 +0000 https://yodelmobile.com/?p=5017 Too often, companies forget to focus on engaging their customers, brushing over the fact that a customer’s behaviour and purchases are linked to the quality of the user experience (and a user’s lifetime value!). What frequently results is stagnation and […]

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]]> App Launch: How to Implement your Mobile Tech Stack https://yodelmobile.com/app-launch-implement-mobile-tools/ Wed, 19 May 2021 16:00:03 +0000 https://yodelmobile.com/?p=4975 See the video transcript below: Mobile Tools: What Are They and What Are the Benefits of Implementing Them? The basic explanation of in-app tools is that they help you to do something much more easily than if you built the […]

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]]> 10 App Growth Metrics that will Matter in 2022 https://yodelmobile.com/app-growth-metrics/ Wed, 20 Jan 2021 17:13:31 +0000 https://yodelmobile.com/?p=4852 What are App Growth Metrics? App growth metrics are performance indicators which provide insight into the full app lifecycle. This includes how users interact with the app and points in the user journey that have high engagement or churn rates. […]

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]]> WWDC 2020: iOS 14 and the Impact on Apps https://yodelmobile.com/wwdc-2020-the-ios-14-update-and-impact-on-apps/ Tue, 23 Jun 2020 16:11:55 +0000 https://yodelmobile.com/?p=4709 Kicking off with a 2-hour keynote speech from CEO Tim Cook and a range of demos, the new iOS 14 release was announced on the first day of WWDC. The keynote speech unveiled a refreshed UI and Apple’s efforts to […]

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]]> The Future of User Acquisition: The Intersection of Human and Machine https://yodelmobile.com/future-of-user-acquisition-human-vs-machine/ Tue, 31 Mar 2020 16:32:09 +0000 https://yodelmobile.com/?p=4560 On May 11th, 1997, an IBM computer called Deep Blue beat the world chess champion at his own game. It was one of the most highly publicised experiments of man vs machine. Behind the contest was IBM’s desire to prove […]

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]]> Improve app conversion with data-led UX and UI optimisations https://yodelmobile.com/optimise-apps-using-data-driven-design/ https://yodelmobile.com/optimise-apps-using-data-driven-design/#respond Fri, 10 Nov 2017 09:50:32 +0000 http://yodelmobile.com/?p=2764 Data doesn’t birth great ideas, but harnessing quantitative and qualitative data can turn a good idea into a huge success. So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements […]

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