Category: Yodel Mobile

As app usage continues to increase at a rapid rate and smartphone ownership becomes more widespread, we have seen many charities utilise apps to offer accessible, engaging and educational experiences for users. However, executing an effective app marketing strategy can […]

We are currently accepting submissions for a charity app to receive our Fit to Market app marketing programme for free. More and more charities are taking advantage of the benefits of mobile in aiding the development and outreach of their […]

The App Marketing team at Yodel Mobile won a couple of awards recently; one for “Most Effective App Marketing ” at the EMMAs and the other “Best App Marketing Campaign” at the App Promotion Summit. The first was for Teletext […]

It’s not news, the app ecosystem is incredibly competitive. The cold hard facts show 25% of your users only use your app once, and a whopping 80% of users will churn within 90 days. Making a good first impression is […]

Spotlight Search. It’s a feature of the iPhone that we don’t spend much time talking about. In fact, it’s a feature that iOS users do not interact with much either, with a recent study by Branch showing that only 0.3% […]

Mobile in context Since mobile search exceeded that of desktop, its reverberating effect has been noticeable across verticals. A recent milestone for retail is a good example, as visits to retail websites via mobile devices have overtaken desktop traffic for […]

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps […]

First impressions… Having attended the Mobile World Congress (MWC) for several years now, it certainly feels busier than usual this year. Attendees are arriving to the event early, and there’s no lull first thing in the morning like most of the previous […]

With the Travel category making its way into the top 10 most popular categories in the iTunes app store, we can’t deny that travel apps very much in demand. This is affirmed by easyJet’s latest mobile statistics showing bookings carried […]