Mobile Advertising Archives - Yodel Mobile App Growth Marketing Agency Mon, 05 Jun 2023 07:50:30 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.3 https://yodelmobile.com/wp-content/uploads/2020/03/cropped-pCzXpKqj_400x400-32x32.jpg Mobile Advertising Archives - Yodel Mobile 32 32 Is ChatGPT ready to help you with your app marketing? https://yodelmobile.com/is-chatgpt-ready-to-help-you-with-your-app-marketing/ Tue, 30 May 2023 09:29:05 +0000 https://yodelmobile.com/?p=6245 You can’t have missed the talk about how AI is going to revolutionise service businesses. From app marketing to coding, the launch of tools like OpenAI’s ChatGPT has everyone considering whether our new robot overlords are here to make our […]

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]]> Mobile App Advertising: Facebook, TikTok, Google, Snapchat, Apple Search Ads https://yodelmobile.com/mobile-app-advertising-facebook-tiktok-google-snapchat-apple-search-ads/ Thu, 27 Oct 2022 10:00:42 +0000 https://yodelmobile.com/?p=5888 There’s no getting away from the fact that marketing your app costs money, and often, it can be difficult to directly attribute the money you spend to the results you see. But not so with paid User Acquisition where your […]

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]]> 10 Mobile Agency Tips for Producing Ad Creatives that Convert https://yodelmobile.com/10-mobile-agency-tips-for-producing-ad-creatives-that-convert/ Thu, 22 Sep 2022 13:05:07 +0000 https://yodelmobile.com/?p=5812 You’ve done the hard work – you’ve had the killer idea, you’ve built the app, you’ve fixed the app (multiple times) and now you’re ready to introduce it to the world. It’s time to work on your full-funnel app marketing strategy […]

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]]> WWDC 2020: iOS 14 and the Impact on Apps https://yodelmobile.com/wwdc-2020-the-ios-14-update-and-impact-on-apps/ Tue, 23 Jun 2020 16:11:55 +0000 https://yodelmobile.com/?p=4709 Kicking off with a 2-hour keynote speech from CEO Tim Cook and a range of demos, the new iOS 14 release was announced on the first day of WWDC. The keynote speech unveiled a refreshed UI and Apple’s efforts to […]

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]]> The Rise of TikTok and byte: How You Can Take Advantage https://yodelmobile.com/rise-of-tiktok-and-byte/ Tue, 03 Mar 2020 11:59:16 +0000 https://yodelmobile.com/?p=4446 Generation Z are a key focus for brands and marketers alike as they are on track to become the largest generation of consumers by the year 2020 and they already account for $29-$143 billion in direct spending. On top of […]

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]]> What 13 Years in Mobile Growth Has Taught Me: Meet Our Growth Team https://yodelmobile.com/what-13-years-in-mobile-growth-has-taught-me-meet-our-growth-team/ https://yodelmobile.com/what-13-years-in-mobile-growth-has-taught-me-meet-our-growth-team/#respond Mon, 10 Jun 2019 14:35:56 +0000 https://yodelmobile.com/?p=3537 Mick is the CEO of Yodel Mobile. He ensures the smooth operation of the business and that Yodel Mobile’s clients and team are happy. In addition to that, Mick likes to get on the road to present and share his […]

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]]> https://yodelmobile.com/what-13-years-in-mobile-growth-has-taught-me-meet-our-growth-team/feed/ 0 User acquisition done right: start with a soft launch https://yodelmobile.com/user-acquisition-soft-launch/ https://yodelmobile.com/user-acquisition-soft-launch/#respond Wed, 05 Jun 2019 11:13:24 +0000 https://yodelmobile.com/?p=3527 For your app to make an impact on a crowded marketplace, you need to launch strong. But you only get one chance at a launch, so our App Launch Marketing Series blogs are here to help you do it right. […]

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]]> https://yodelmobile.com/user-acquisition-soft-launch/feed/ 0 Mobile Attribution, Fraud & Safeguarding Ad Spend | Mastering Mobile Marketing Series https://yodelmobile.com/mobile-attribution-fraud-safeguarding-ad-spend/ https://yodelmobile.com/mobile-attribution-fraud-safeguarding-ad-spend/#respond Wed, 05 Sep 2018 15:06:36 +0000 http://yodelmobile.com/?p=3230 In the latest Mastering Mobile Marketing video of the series, we quiz Dave Allen from Conversant on mobile attribution, fraud & safeguarding ad spend, see the Q&A transcript below: Q: Social channels like Facebook tend to dominate from an advertising spends […]

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]]> https://yodelmobile.com/mobile-attribution-fraud-safeguarding-ad-spend/feed/ 0 Organic User Acquisition vs. Paid Strategy for Apps https://yodelmobile.com/organic-paid-user-acquisition-on-mobile/ https://yodelmobile.com/organic-paid-user-acquisition-on-mobile/#respond Fri, 24 Aug 2018 15:10:36 +0000 http://yodelmobile.com/?p=3223 This week we’re excited to share an article from Taptica’s Marcom Manager in the US, Carly Morris. Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of […]

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